Christians tend to find evangelism a foreboding or unattractive task. Christians may be reluctant to evangelize due to our North American culture’s over-saturation with the gospel. The culture has been overly permeated with shallow preaching, shallow examples of Christian living, and in some cases charlatans have grabbed the spotlight. All these influences, when taken together, give Christians and the Church a poor name. Christians intuitively know the message will be poorly received and therefore shy away from it. After all, no one likes rejection.